Sohrabi, Ruholah, and Mohsen Seidi. “An Integrated ISM and Fuzzy AHP Approach to Improve Iranian Handicraft Businesses in the E-Commerce Context With a Focus on Enhancing Customer Trust”. Management, Education and Development in Digital Age, vol. 2, no. 2, June 2025, pp. 13-24, https://www.jmedda.com/jmedda/article/view/202.