طراحی مدل رفتار مشتریان مبتنی بر بازاریابی شبکه‌های اجتماعی در صنعت پوشاک با رویکرد ساختاری تفسیری

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Karunarathne, P. D. A. I., & Wanninayake, W. M. C. B. (2025). Impact of Social Media Marketing on Brand Loyalty in Online Fashion Retail Industry in Sri Lanka (SDG 09): The Mediating Role of Brand Consciousness. JLSDGR, 5(8), e6049. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n08.pe06049

Ma, C., Wang, B. W., Dai, L., Guan, X., & Yang, Z. (2025). What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features' configurational effects. Journal of Business Research, 189, 115170. https://doi.org/10.1016/j.jbusres.2024.115170

Marthinus, J., Duffett, R. G., & Knott, B. (2025). Social Media Adoption as a Marketing Communication Tool by Non-Professional Sports Clubs: A Multiple Case Study Approach. International Journal of Sports Marketing and Sponsorship, 26(6), 14-31. https://doi.org/10.1108/IJSMS-04-2024-0082

Othman, A. A. E., & Maarek, Y. A. (2025). A Social Media-Based Framework for Marketing Architectural Design Firms in Egypt During Global Economic Downturn. International Journal of Architectural Research Archnet-Ijar. https://doi.org/10.1108/arch-08-2024-0340

Pashazadeh, Y., & Abdi, R. (2025). Analysis of the Impact of Social Media Marketing Activities on Willingness to Pay a Higher Price and Brand Loyalty in Mobile Electronic Technologies with the Mediating Role of Brand Equity (Case Study: Urmia University). Consumer Behavior Studies.

Pazhoohan, A., Akbari, P., & Nouri, M. A. (2026). Analyzing the Effect of Corporate Social Responsibility and Knowledge Management Infrastructure on Sustainable Performance Considering the Mediating Role of Organizational Ambidexterity. Quarterly Journal of New Approaches in Management and Marketing, 5(1).

Qadri, M. H. (2025). Exploring Dynamic Brand Experience Through Co-Creation and E-Wom: Implications for Consumer Equity in Social Media Marketing. Ijss, 3(2), 712-732. https://doi.org/10.59075/ijss.v3i2.1518

Rajeshwari, R. (2025). The effectiveness of influencer marketing in social media networks. International Journal of Advertising, 44(1), 180-195. https://pubsonline.informs.org/doi/abs/10.1287/ijoc.2022.1246

Schiaroli, V., Fraccascia, L., & Dangelico, R. M. (2024). How can consumers behave sustainably in the fashion industry? A systematic literature review. Journal of Cleaner Production, 483, 144232. https://doi.org/10.1016/j.jclepro.2024.144232

Simamora, E. C. (2025). The Influence of Social Media Marketing on Purchase Decisions With Brand Awareness as Mediation (Study on Truffle Belly Jimbaran). Dinasti International Journal of Economics Finance & Accounting, 6(2), 1520-1531. https://doi.org/10.38035/dijefa.v6i2.4471

Spörl-Wang, K., Krause, F., & Henkel, S. (2025). Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. Journal of Business Research, 186, 114991. https://doi.org/10.1016/j.jbusres.2024.114991

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Talha, M. (2025). Optimizing Digital Marketing Campaigns Using Artificial Intelligence (AI) and Social Media Analytics: A Comparative Study of Machine Learning Algorithms. International Journal of Scientific Research in Engineering and Management, 9(3), 1-9. https://doi.org/10.55041/ijsrem42691

Tran, T. T. H., & Bartsch, F. (2025). Consumers' responses to moral transgressions in the fashion industry: Comparative insights from Western developed and Southeast Asian emerging markets. Journal of Business Ethics, 196(4), 773-806. https://doi.org/10.1007/s10551-024-05871-0

Zare, M. A., Omidi, A. R., & Safari Kohanki, S. (2025). The effect of social media marketing on brand experience among customers of selected sportswear brands on Instagram: A case study of Iranian Instagram users. Second International Conference on Educational Sciences, Psychology, Sport Sciences and Physical Education, Sari.

Zhou, Y., & Li, Y. (2025). From interaction to restoration: How social media marketing revitalizes heritage brands. Journal of Interactive Marketing, 63, 21-39.